Venture Further. Venture Vista
Venture Vista, a travel agency focused on personalized short getaways, establishes a cohesive visual identity for its launch. The project includes a logo, promotional map, marketing collateral, and digital ads, with typography serving as the core design element.
City Specific Design
Venture Vista creates custom travel experiences by integrating each city’s unique character into its design system. The approach emphasizes the individuality of every destination, ensuring that each experience feels distinct and place-specific. In this case study, the focus is on Chicago, resulting in a city-driven scope of work that reflects its identity.
Design elements draw from recognizable features such as gothic-inspired typography and visual assets influenced by the city’s flag, creating a cohesive system that captures Chicago’s architectural presence and cultural character.
Seeing stars
The challenge of creating a way-finding system that was both relatable in both an aesthetic and utilitarian manner, the arrow is pulled directly from city. The six-pointed star of the Chicago flag is a celebrated symbol of the city. Visually, the arrows also serve in a quick glance to breaks the entire city into the three area codes.
SOCIAL MEDIA BRANDING
The social media branding for Venture Vista highlights key points of interest throughout the city while extending the visual identity established in the main poster design. Consistent use of shared design assets creates a cohesive brand language across all deliverables and strengthens the overall campaign identity.
